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Digital Marketing Resources for Charter Schools
byStephanie Ristow
Digital Marketing Resources for Charter Schools
Today I had the privilege to speak with Michael Barber of b&h and Scott Kaufmann of Lucid Agency at the California Charter Schools Conference in San Diego. Our session, Digital Marketing 101: The Practical Guide to Finding Your School Online covered how to ensure your website and digital footprint are ready for modern search engines and social media sites. It included practical tips, tools, and recommendations to ensure your school is where it needs to be across the web.
As promised during our session – whether you attended onsite or watched it via Facebook Live – we now have the session slides available here.
Additionally, our comprehensive list of additional digital marketing resources for charter schools is noted below. If you have any additional questions, shoot us an email at growcharters@charterschoolcapital.org.
Resources:
Organic Search & Search Engine Optimization
Paid Search (PPC), Display, & Retargeting
- **Google Adwords Certification
- The Beginner’s Guide to Setting Up An Adwords Account
- The Beginner’s Guide to Adwords Display Advertising
- Tips for Creating Effective Display Ads
- Create Your First Remarketing Campaign
Email and Social Media
- MailChimp
- Hootsuite
- Hootsuite Resource Library
- How To Set Up Facebook, Twitter, and Every Other Social Media Profile
Website Creation
General
Digital Marketing for Charter Schools: An Actionable Workbook to Help You Achieve Your School’s Goals!
Scratching your head as to how to go about implementing digital marketing for your charter school? You’re not alone! This free manual will be your go-to guide for all of your school’s digital marketing needs! Download this actionable workbook to help get your marketing plans started, guide you as you define your audience and key differentiators, choose your tactics, and start to build your campaigns.
Since the company’s inception in 2006, Charter School Capital has been committed to the success of charter schools. We help schools access, leverage, and sustain the resources charter schools need to thrive, allowing them to focus on what matters most – educating students. Our depth of experience working with charter school leaders and our knowledge of how to address charter school financial and operational needs have allowed us to provide over $1.8 billion in support of 600 charter schools that have educated over 1,027,000 students across the country. For more information on how we can support your charter school, contact us. We’d love to work with you!
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